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If you own a dog and opened Instagram lately, you’ve looked straight into canine couture. Maybe without even realizing it! Canine couture has become a catch-all phrase for anything frivolous and extra when it comes to your dog. 

Dog clothes. Dog grooming. Dog art. All of it is considered canine couture. And it’s a billion-dollar industry!

How Did Canine Couture Start?

Since people first started caring for dogs as members of their families, we have loved our pets. From extra bedtime snuggles to sneaky scraps from the dinner table, dog owners have found new ways to spoil dogs for centuries. But no one has done it better than Paris Hilton.

The canine couture movement traces back to the early 2000s, when Hilton began accessorizing her Chihuahua, Tinkerbell, for paparazzi pictures. Now, we never condone viewing an animal as a fashion accessory, but we can’t deny her impact. Tinkerbell regularly wore designer outfits, and the pet fashion industry has never been the same.

The National Retail Federation estimates Americans spend nearly $500 million on costumes for their pets every year. And that’s not just Halloween costumes

Canine couture has expanded the everyday pet merchandise market exponentiality, offering dog clothes and accessories and clothes for pet parents, too. Today, you can get dog leashes that match your sneakers, personalized sweatshirts with your dog’s name embroidered on the collar, and socks with your pet’s face plastered all over them. 

But canine couture doesn’t just stop at high fashion harnesses and making the rounds at New York Fashion Week (it’s true - there’s an event called the New York Pet Fashion Show!).

It also encompasses everything you can do to show your pooch a little TLC.

Canine Couture in Dog Grooming

Across the United States, you’ll find many dog grooming businesses under the banner of Canine Couture. While it’s not a chain of groomers, the name seems to capture the mix of grooming and glamour that many pet owners want for their dogs. 

This version of canine couture boasts superior care for pets who come to them for grooming services. Many offer full-service spa packages with high-quality products and premium offerings like blueberry facials, anal gland expression, and ear cleaning.

While it sounds like this canine couture experience only exists in Beverly Hills, you can find premium pet groomers in your neighborhood. Just ask your favorite pet store or pet care facility.

What’s Next for Canine Couture?

While fashion and facials are the epitome of canine couture, you can also bring canine couture home! 

Many independent artists offer personalized artwork featuring your pet on magazine covers (aptly named Canine Couture, of course), in classic works, and dressed as popular characters from your favorite television shows and movies. 

Whether you choose to embrace the quirky world of canine couture or you swear your dog will only have one leash and one bed, you will always benefit from being part of a pet parent community! Ruffly Speaking is an online pet parent community that provides easy-to-use training resources, exclusive pet product reviews, and access to world-renowned pet experts who can answer any questions that may come up. Join Ruffly Speaking today!


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Robin Bennett is a Certified Professional Dog Trainer, author, speaker, and expert on dogs. She founded one of the largest dog training companies in Virginia and for the last 30 years has been using her expertise in "reading dogs" to teach families how to train their pets as well as helping others in the pet care industry keep dogs safe.

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Susan Briggs is a Certified Professional Animal Care Operator, author, speaker, and pet care business expert. As co-founder of The Dog Gurus, she brings over 18 years of experience in the pet industry with 12 years as co-owner and operator of a successful dog daycare, lodging, grooming, and training business in Houston, Texas.

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